Entering European markets takes more than a great product. Businesses also need to understand where the right opportunities lie, what buyers are looking for and how to demonstrate their commercial relevance. This practical webinar explores the opportunities and challenges facing UK Fast Moving Consumer Goods (FMCG) businesses looking to grow in Europe. How to sell everyday physical products (like food, drinks, cosmetics, or household goods) to massive, brand-new customer bases abroad. You'll gain insight into market and consumer trends, buyer expectations and export readiness, alongside practical guidance on identifying suitable markets and buyers, preparing for buyer meetings and following up effectively to turn initial interest into meaningful business opportunities.  

You'll Take Away

• Greater insight into opportunities and trends affecting UK FMCG exporters in Europe.
• An understanding of what European buyers look for from potential suppliers.
• Practical ways to assess your buyer readiness and strengthen your commercial proposition.
• Guidance on identifying and approaching relevant buyers more effectively.
• Strategies for preparing for buyer conversations and following up to help opportunities progress.

Meet the Speaker

Ayaz Jabbarli is General Manager and Co-Partner at Wabel, with extensive experience in FMCG, international business development and cross-border trade. Through Wabel, he helps bring together manufacturers, retailers, distributors, importers and other trade partners through international B2B summits. He has also contributed to international business events and discussions with government, trade and institutional stakeholders on market access and international trade.

BOOK YOUR PLACE

Book your free place today and learn how to approach European FMCG markets and buyers with greater confidence and turn opportunities into international growth.

Part of Business Academy

This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.