Event

Taking your online product business global

Taking your online product business global

Event location Business Academy - Online
Event date14/10/2026
Event time10:00 - 11:00
Event categoriesVirtual

Selling internationally can open up significant opportunities for online growth, but choosing the right markets and routes to customers is essential. This practical webinar will help you assess potential export markets based on demand, competition, customer behaviour and operational fit. You'll explore global marketplaces and other routes to market, as well as the role localisation plays in successful international ecommerce. From language and currency to customer expectations and the online experience, you'll gain practical guidance to help you approach overseas expansion with greater clarity and confidence.

You'll Take Away

  • Practical ways to assess potential export markets for your products.
  • An understanding of how demand, competition and operational considerations can influence market selection.
  • Insight into global marketplaces and different routes to international customers.
  • A clearer understanding of how localisation can support overseas sales.
  • Greater confidence in planning your international ecommerce expansion.

Meet the Speaker

Sarah Carroll is the founder of Grow Global and a UN International E-commerce Expert, specialising in digital market entry and cross-border online sales. With 20 years' experience, she has supported more than 12,500 companies across 20 countries on their international digital journeys. Sarah is also the author of Grow Fast, Grow Global: 6 steps to unstoppable international growth in the digital age.

BOOK YOUR FREE PLACE

Book your free place today and learn how to identify the right international markets and build a more confident approach to growing your ecommerce business overseas.

Part of Business Academy

This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.