With so many social media platforms available, knowing where to invest your time can be a challenge. This practical session will help you identify where your target audience spends their time and which platforms are likely to deliver the greatest value for your business. You'll also explore how to create a content strategy that supports your goals, understand the types of content that resonate with different audiences, and learn how to measure performance using metrics that genuinely matter. Whether you're just getting started or looking to refine your approach, this session will help you make more informed social media decisions.

You'll Take Away

• How to identify where your target audience is most active online.
• Guidance on which social media platforms to prioritise for your business.
• Tips for building a content strategy aligned to your business goals.
• An understanding of the metrics that matter when measuring success.
• Practical ideas for growing your social media presence effectively.

Meet the Speaker

Chlöe Davison is Search Social Manager at Peaky Digital, bringing more than six years of experience across social media, email marketing and data-driven digital marketing. She helps businesses maximise their online presence through both paid and organic social strategies. Peaky Digital works with B2B, D2C and international brands across social media, PPC, SEO and email marketing.

BOOK YOUR FREE PLACE

Book your free place today and learn how to focus your social media efforts on the platforms, content and audiences that matter most to your business.

Part of Business Academy

This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.