Search engines remain one of the most powerful ways for customers to discover new brands, products and suppliers. Yet with frequent algorithm updates and increasing competition for visibility, knowing where to focus your SEO efforts can be challenging. In this practical session, you'll learn the key principles of search engine optimisation that help drive rankings, increase website traffic and generate enquiries. You'll also explore common SEO pitfalls, uncover opportunities for growth and gain insight into how search engines evaluate websites today, helping you make more informed decisions about your digital presence.
You'll Take Away
- An understanding of the key SEO principles that support business growth.
- Practical ways to identify and capitalise on SEO opportunities.
- Insight into common SEO risks and ineffective approaches to avoid.
- Knowledge of cost-effective techniques for improving search visibility.
- A better understanding of how search engines evaluate websites and content.
Meet the Speaker
Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps organisations succeed in competitive and highly regulated sectors around the world. He also hosts the ICS: Everything Digital podcast, where he shares expertise on SEO, content marketing, PR, digital strategy and multilingual marketing.
BOOK YOUR FREE PLACE
Book your free place today and learn how SEO can help you increase visibility, attract more customers and grow your business online.
Part of Business Academy
This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.