Selling online can help businesses reach new customers, increase sales and unlock growth opportunities, but knowing where to begin can feel overwhelming. This practical session will guide you through the key steps involved in launching an online sales channel, from choosing the right ecommerce platform and domain name to understanding the benefits of selling through marketplaces such as Amazon, eBay and Etsy. You'll also explore how to create effective product listings and develop an online sales approach that works across multiple channels, helping you build confidence and make informed decisions from the outset.
You'll Take Away
- An understanding of the key steps involved in setting up an ecommerce website.
- Knowledge of the differences between selling through your own website and online marketplaces.
- Practical guidance on creating product listings and managing online sales.
- Insights into choosing the right sales channels for your business.
- Greater confidence in developing an effective online selling strategy.
Meet the Speaker
Michèle Poynter is the founder of The Retail Fixers and Mish, an award-winning independent retailer with nearly 20 years of experience in multi-channel retail. Through her consultancy work, she supports retailers, start-ups and product-based businesses with ecommerce strategy, marketplace selling, digital marketing and customer experience. Known for her practical, jargon-free approach, Michèle helps business owners take confident action and achieve sustainable growth online.
BOOK YOUR FREE PLACE
Book your free place today and learn how to start selling online with confidence, reach new customers and create a strong foundation for ecommerce success.
Part of Business Academy
This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.