Creating content is one thing; creating content that drives results is another. In this session, you'll learn how to develop a content marketing approach that helps your business reach international audiences, improve visibility in search engines and support customer decision-making. Martin Calvert will share practical and scalable content strategies that businesses of all sizes can use to attract relevant traffic, build trust and generate enquiries. You'll also explore how to prioritise your content efforts and avoid common pitfalls that limit the effectiveness of international marketing campaigns
You'll Take Away
- How content marketing can support international business growth.
- Common content marketing mistakes and half-measures to avoid.
- Practical ways to scale multilingual content cost-effectively.
- Techniques for optimising content to improve search engine visibility.
- Strategies for creating content that encourages customers to enquire and buy.
Meet the Speaker
Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps organisations succeed in competitive and highly regulated sectors around the world. He also hosts the ICS: Everything Digital podcast, where he shares insights on SEO, content marketing, PR, digital strategy and multilingual marketing.
BOOK YOUR PLACE
Book your free place today and learn how to create content that attracts the right audience, improves visibility and supports business growth.
Part of Business Academy
This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.