AI is transforming the way organisations operate, but many businesses struggle to move beyond isolated use cases and achieve consistent results. This webinar explores how to take a coordinated approach to AI adoption across departments, enabling teams to collaborate effectively, share knowledge and maximise value. You'll learn how AI can support different business functions, from marketing and customer service to HR, finance and operations, while exploring practical ways to overcome barriers such as capability gaps, resistance to change and inconsistent use of AI tools.
You'll Take Away
- Clearer understanding of where AI can deliver value across different business functions.
- Practical approaches to creating a coordinated strategy for AI adoption.
- Ideas for building confidence and capability around AI use within your organisation.
- Insights into overcoming common barriers to successful implementation.
- An understanding of how governance, standards and best practice can support responsible AI use.
Meet the Speaker
Edwina Mullins is Co-owner and Director of SocialB, with more than 20 years' experience developing and delivering digital marketing strategies across the technology, manufacturing, engineering and hospitality sectors. Alongside overseeing strategy and execution for SocialB's clients, she provides consultancy, training and mentoring, helping organisations embrace digital technologies and achieve sustainable growth.
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Part of Business Academy
This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.