Starting an online business involves more than creating a website and listing products. To succeed, you need a clear brand, a strong market position and a strategy for reaching the right customers. This practical webinar will guide you through the key elements of launching online, including branding, marketing, intellectual property and pricing. You'll also learn how to analyse competitors, identify opportunities in the market and refine your offer to create a compelling proposition. By the end of the session, you'll have a clearer roadmap for launching your business with confidence.
You'll Take Away
- An understanding of the essential elements required to launch an online business.
- Practical approaches to building a strong brand and marketing strategy.
- Techniques for conducting competitor analysis and strengthening your market position.
- An introduction to intellectual property and protecting your business assets.
- Guidance on setting prices that reflect both your costs and customer value.
Meet the Speaker
Michèle Poynter is the founder of The Retail Fixers and Mish, an award-winning independent retailer with nearly 20 years of experience running a successful multi-channel business. Through her consultancy work, she helps retailers, start-ups and product-based businesses develop effective ecommerce strategies, improve customer experience and build commercially sustainable businesses. Her practical, jargon-free approach helps business owners take confident action and achieve results online.
BOOK YOUR FREE PLACE
Book your free place today and gain the knowledge, tools and confidence to launch your online business successfully.
Part of Business Academy
This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.