Effective ecommerce marketing is about more than generating website traffic. To achieve sustainable growth, businesses need the right strategy, messaging and channels to attract, convert and retain customers. This practical webinar explores how to build a marketing approach that supports online sales, including audience targeting, channel selection and campaign planning. You'll also learn how PPC advertising, marketing automation and AI-powered tools can help improve efficiency, increase visibility and enhance customer engagement, enabling you to market your products with greater confidence and impact.
You'll Take Away
- How to develop a marketing strategy aligned to your audience, message and business goals.
- Practical insights into using PPC and paid advertising to increase visibility.
- An understanding of how automation can improve marketing efficiency.
- Ways AI tools can support personalisation and campaign performance.
- Techniques for attracting, engaging and converting more online customers.
Meet the Speaker
Barry Tong is Founder and CEO of Sol Retail, a leading ecommerce retailer and Amazon marketplace specialist. Since launching the business in 2012, Barry has grown Sol Retail into a multi-million-pound enterprise supporting more than 100 global brands across over 25 online marketplaces. A recognised expert in ecommerce growth and international expansion, Barry regularly shares insights on digital marketplaces, entrepreneurship and online sales success.
BOOK YOUR FREE PLACE
Book your free place today and learn how to market your online business more effectively, attract the right customers and drive sustainable sales growth.
Part of Business Academy
This event is part of Business Academy's programme of free expert-led webinars and on-demand learning designed to help businesses start, grow and develop new skills. From digital marketing and innovation to exporting and business growth, Business Academy connects you with practical advice from industry experts. More than 30,000 businesses across the UK have already benefited from its training and support.