Finding customers is one thing. Turning them into profitable, loyal customers is another.
Whether you're looking to reach new markets, generate more enquiries or get more value from the customers you already have, effective sales and marketing play an important part in sustainable business growth.
This Business Growth Dorset Breakfast will explore practical ways to understand your customers, strengthen your proposition and create a clearer journey from awareness through to sale and beyond.
Wednesday 27 January 2027
9:00am to 11:00am
Starfish Enterprise, 20 King Street, WEYMOUTH DT4 7BJ
What we will explore
- Understanding how customers find and engage with your business
- Identifying what influences buying decisions
- Creating a clearer customer journey from enquiry to sale
- Building stronger alignment between sales and marketing activities
- Practical ways AI can support sales and marketing
- Using customer insight and feedback to improve performance
- Improving conversion rates and customer engagement
- Common mistakes businesses make and how to avoid them
There will also be time to ask questions, meet other local businesses and talk to the Business Growth Dorset team over light refreshments.
Click here to book your free place
What to expect
09:00 - 09:30 Light refreshments and networking
09:30 - 09:45 Welcome and Business Growth Dorset update
09:45 - 10:30 Guest speakers and presentations
10:30 - 11:00 Networking and close
Getting there
By car: There is no parking at Starfish Enterprise. The nearest public car park is The Swannery, approximately 100 yards away, which includes disabled parking spaces and EV charging points.
By train: Weymouth railway station is approximately 100 yards from the venue, making it an easy walk for those travelling by public transport.
Location: Starfish Enterprise is located on the corner of King Street and Commercial Road, Weymouth.
Accessibility
The venue is fully accessible with step-free access and an accessible toilet. The event will take place on the ground floor, although lift access is also available within the building. Please note that there is currently no hearing loop available at the venue.
If you have any accessibility requirements or would like to discuss arrangements before booking, please contact us.
Part of the Business Growth Dorset Breakfast Series
This event is part of the fully funded Business Growth Dorset Breakfast Series, supporting Dorset businesses with expert insights, practical guidance and valuable networking opportunities.
Look out for our next events across Dorset:
- Wednesday 24th February 2027 Intellectual Property & Legal - NORTH DORSET
- Wednesday 24th March 2027 Business Growth & Investment - FERNDOWN
Each session combines expert insight with opportunities to make useful connections, exchange experiences and discover business support, funding and resources available locally.
Places are free but limited, so early booking is recommended.
COMPLETE BOOKING FORM
or book on Ticket Tailor page: https://app.tickettailor.com/events/businessgrowthdorset/2469009
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Can't make this event?
You don't have to wait for the next Business Growth Breakfast to get support. Book a free 1:1 with one of our Business navigators to talk about your business, the challenges you're facing and the support that could help you move forward.