House of Sonnaz: Embracing Digital Technology for Growth
Overview
Based in Wimborne, Dorset, House of Sonnaz creates innovative, eco-friendly furniture and furnishings. With growing demand, Sonnaz sought support from the Dorset LEP’s Digital Technology for Productivity Programme, delivered by SWMAS.
Support from the Programme
Sonnaz’s media presence, particularly on the BBC’s Repair Shop, has significantly boosted interest in the brand. This surge in demand necessitated a revision of their business strategy and operating model. The challenge was to develop a commercial strategy aligned with the brand’s ethos, supported by robust business processes and technology.
Workshops and Strategy Development
SWMAS facilitated workshops to structure the business’s plans and prioritise opportunities, resulting in a new business growth plan and marketing strategy. They reviewed the business’s support systems to ensure visibility of key performance data.
Digital Technology Integration
Recognising Sonnaz’s creativity, SWMAS introduced the latest digital technology to enhance value creation. This included a visit to the Arts University Bournemouth (AUB) to explore digital trends in Generative AI and VR.
Outcomes
A new 3-year business growth plan and digital marketing strategy.
Streamlined product development funnel.
Integrated online store with the website.
Reviewed digital technology to enhance product ideas and presentation.
Further developed internal systems to support growth ambitions.
Testimonials
Nik Brown, Manufacturing Specialist at SWMAS, stated, “Working with Sonnaz and her team to develop this plan and explore digital technology has been rewarding. I’m confident they are ready for the next stage of growth.” Sonnaz, Owner, added, “Nik provided clarity and structure, enabling us to capitalise on our client base and online following. We now have a clear plan and can move forward more effectively.”
This case study highlights House of Sonnaz’s commitment to leveraging digital technology for business growth and innovation.
House of Sonnaz - Bespoke Interiors Wimborne, Dorset
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